How Instagram is Changing Art

In ‘Is Instagram Changing Art?’, a video from The Art Assignment, host Sarah Urist Green explores how the invention of Instagram changes the ways in which we experience and interact with art. There are several ways in which this change has taken place–we now have access to art from all over the world, from artists who wouldn’t traditionally get gallery shows (aka who don’t know the right people); our voices can affect the work of our favorite artists because of the instant feedback social media provides; and, as viewers, we navigate our lives through our screens-as-frame and subsequently make content about ourselves as a sort of art project in itself instead of just enjoying an experience. 


For artists, Instagram helps us transcend the traditional barriers that have held us back from showcasing our work. An artist no longer needs a gallery or other physical venue as their ‘sponsor.’ Instagram also allows artists to have control over the way their work and themselves as people are represented. This also allows them to have more meaningful interactions with other artists on the platform and with fans of their art.

However, this does come with a drawback–the video cites one artist who states that they would find themselves thinking about past comments on social media when creating new pieces of art. In this way, feedback from social media is influencing and interfering with the artists’ creative process in a way that the artist may not have predicted. 

Of course, this is the dilemma that any creative who shares their work on the internet can fall into. Whether your platform is Instagram, Twitter, TikTok, YouTube, or just blogging, there is always the temptation to shape your work into something that will respond well with your audience. In some cases, this may be what you want–if you’re creating something that you intend to monetize, then it makes sense that you are creating content that will gain views. However, if you’re creating for the joy of it, or to express a particular idea or viewpoint of your own, you shouldn’t want those outside voices creeping in, unless they belong to people whose work or viewpoint you respect and want to incorporate. 

One of my goals for 2020 is to start taking art more seriously and to start painting again. When I was in my early twenties, I spent a significant amount of my time making art. However, in those days (way back when, ten years ago), Instagram had just been created. I didn’t even join until several years after its inception (and indeed, didn’t get a smartphone until like 2013). My art was just for myself and for the few people I invited over to my apartment. I didn’t have to worry about outside commentary because, frankly, there wasn’t any.

Now, however, I’m on Instagram and posting pictures of my work. Even if it’s just a photo that captures my progress, I share it and wait for the hearts to roll in. Although I only have like 40 instagram followers, most of whom are personal friends, I still feel that hit of dopamine every time someone likes or comments. ‘YOU ARE VALID!’ those like seem to say.

I need to make sure that that dopamine hit doesn’t impact the type of art I want to make or the reasons why I make it. 

The rise of Instagram also has an impact on how museums and galleries choose which art to display. If the goal is to get more people through the door, then creating a show that features art that looks good on instagram–something grandiose, or with bright colors, or that allows one to stand inside it and engage with the physical form of a piece–can be given preference. After all, while the more noble mission of museums is to share art and information with visitors, they first need to get enough foot traffic to make it worth staying open. Because people want to fill their instagram feed with beautiful photos, more “instagram-worthy” exhibits will be featured. We must ask ourselves, what art is being ignored as a result of this? 


How does Instagram change the ways in which we, viewers and appreciators of art, express our interest in a piece? When we post a picture of a painting, what are our motivations? Are we adding it to a personal gallery to inspire us and insight thought? Do we just like the painting and want to share it with our friends? Or are we sharing it because we want to make an impression about ourselves upon our audience–I am looking at this Klimt because I am a deep, interesting, cultured, and well-traveled person?

The video cites a study that seems to imply that art show visitors that took pictures and posted them on Instagram seemed to focus on it as an “aesthetic experience.” Only 9% of the pictures tagged had people in them. This seems to suggest that art viewers use Instagram as a way to log and express the things that capture their interest–a particular piece or even just the details of a piece. 

This is a reason that resonates with me as well. When I visit a museum, I take pictures of works that are new to me and that inspire me. I also try to take pictures of the name plates as well, so I can look up these new artists later. 

However, one thing I don’t fully understand is people trying to snap the perfect picture of a famous painting. I went to the Belvedere on Christmas (along with every other tourist in Vienna) and was very excited to be able to see their collection of Klimt paintings in person. However, there were so many people gathered around The Kiss desperately trying to take photos of it or with it that I couldn’t even get close.

Everyone proving that we all saw ‘The Kiss’ and therefore are cultured, interesting people.

In my eyes, they were all trying to claim the experience or status of being ‘cultured’ because they saw this one particular famous painting. It reminds me of people stating the ways in which they are obscurely connected to celebrities–my hair stylist’s sister is best friends with Ariana Grande’s mom‘s dog groomer, that sort of thing. We were in a room surrounded by like four other Klimt paintings, and no others with a crowd around them. 

But then, on the flip side, am I trying to portray myself as more cultured because I also appreciated the other paintings, and if so, why? Why do I feel the need to put myself ‘above’ others because they focused on one famous painting. After all, it’s famous for a reason–because it’s good. So why should I shit on them for wanting to feel as if they had a personal experience with good art? 

Is it because I’m so insecure I feel that my identity is wrapped up in someone who enjoys and creates art, and that they’re taking that identity away from me and somehow making my interest seem less valid? 

Yes, probably, but we can save that for the psychiatrist’s couch. 

The video then cites a 2017 study that found that when you’re taking pictures with the intent of posting them for other people, you actually get more anxious, and you have a hard time enjoying the experience of viewing the art. Most likely you’re wondering how many likes you’re going to get and if this is the photo that’s going to make you instafamous. How are people going to view you as a brand as a result of this picture? 

This stress increases your enjoyment of art and the moment. This finding doesn’t come as a surprise, given the amount of research that has been done regarding how social media is destroying us all

So, is Instagram changing art? 


However, that change doesn’t necessarily have to be a bad thing. With new technology comes new ways of interacting with, but ultimately appreciating and gaining value from, works of art. 

Additionally, technologies like Instagram allow people who don’t have the means to view art in person to get glimpses of it as seen through the lens of others. For example, when I still lived in NYC, I had a membership to the MOMA (thanks mom) and got to see the exhibits and permanent collections there whenever I wanted. This was also when the Metropolitan Museum of Art was still pay-what-you-will for all visitors too. Now I’m living somewhere where getting to a museum is significantly less easy. I can go downtown to a smallish museum or commute one to two hours up to San Francisco to see some art. That takes time, and a lot of money for the train, so normally I just don’t do it. With apps like Instagram, I can view these works and new exhibits without the hassle (although with admittedly much less of the depth of experience I would get in person).

Instagram also exposes me to new artists. As mentioned above, the gallery-as-mediator is no longer required to discover new artists and new work. By scrolling through the #art and #painting tags, I have a sea of art at my fingertips, and I can find pieces that stand out to me. 

So, Instagram is changing art, but it’s not all bad. I think it’s just important to keep in mind your intentions when you’re taking pictures of or making your own art–are you doing something because you want to express something about yourself to yourself and the world, and are you doing it because you want the approval of others?

It may be a fine line between the two, but it’s something worth thinking about. What are your thoughts?

Watch the video ‘Is Instagram Changing Art?’ below:

One Week 2020 Resolution Check-In

Welcome to 2020! Welcome to a new year of Enough, but better!

For the first post of the new year (and new decade, woo!) I wanted to touch base with the resolutions I discussed in my last post of 2019. Have I been successful in sticking with these resolutions? 

Resolution #1: Each week, I will create at least one creative/non-personal finance post for Enough, but better in addition to any personal finance posts I make. 

On track, if you count this post.

As I explained in my previous post, one of my goals for the new year is rewiring Enough, but better to further align with its intended purpose–a navel-gazing and, perhaps, narcissistic exploration into my own personal self, interests, and values (although using that kind of language is not in line with goals of self-love, ha ha). Part of that rewiring includes writing one post per week for Enough, but better than is not related to personal finance. 

This blog wasn’t intended to be a personal finance blog. Personal finance and FIRE/FIOR is definitely a huge interest of mine, but it’s not what I want to focus all my time and energy on. And, frankly, I think it makes me obsess too much over money to the detriment of creating a life that I find fulfilling and enjoyable in the moment.

Does this mean I’m giving myself carte blanche to go crazy with spending money on art supplies and exotic vacations? No, no it doesn’t. But does this mean I am allowing myself to actually get supplies to paint if I fucking want to, because it brings me joy? Yes.

Channeling some Bob Ross energy.

Besides, what’s the point of retiring early if you don’t know what to do with all your free time? 

Resolution #2: I will get off the internet by 7:30 pm every night. 

On track.

I anticipated this being one of the harder resolutions to stick to–and I was right.

Especially since it’s winter and the days remain dark and cold (and yes, even though I live in California, I am constantly cold), I’ve made a habit of coming home, crawling under the many covers of my bed, and binging YouTube videos until I grow too hungry to ignore my stomach. Then I cook and sit my sorry self right back on the couch. No more, I say!

I just can’t anymore.

So far, the hardest night to stick to this resolution was last Friday, when I came home from the gym. On work days when I go to the gym, I usually don’t get home until around 6:45 pm or 7:00 pm. Since I currently live alone, I like to watch shows or YouTube videos while I cook and eat. On Friday, I had barely finished eating at 7:30 pm. Without this resolution, I would have sat and watched for another half hour or so before getting on with my evening. 

Gym nights are going to be tough.


…I’ve been really pleased with what I’ve been able to accomplish by forcing myself to abide by this rule. By essentially giving myself an extra two hours or so each evening, I’ve been able to spend more time setting myself up for success in the morning. I pick out my outfit for the next day (which leads to me looking a little more put together at work, also a goal for this year, ha ha). I get my gym bag together so everything is ready for me to grab when I walk out the door in the morning, which means I actually have my headphones when I want them (hooray!). 

It also gives me time to plan my meals for the next day (which helps with Resolution #4, as you’ll see below). I’ve been making overnight oats for work mornings, so all I have to do is grab breakfast from the fridge, and that breakfast is actually healthy and well-balanced. I also have time to prepare a healthy lunch, which means more vegetables and delicious prepared meals instead of a hunk of cheese and crackers or whatever weird finger-foods I have lying about my house. 

It also gives me more time to read. I just started re-reading the Lord of the Rings trilogy for the first time in about ten years, and I’m already finished with the first book. (If you needed more proof about how big of a nerd I am, here you go.) I also might have gone a little crazy at the half price book store and bought three books about Buddhism over the weekend, so it’s good that I have more reading time now (cultivating that sense of peace, y’all).

Overall, although this resolution can be difficult to meet (and it is very tempting to watch just one more youtube video), I’m super happy with how it’s providing me with time to optimize the rest of my life.

Resolution #3: I will be active every day.

On track.

As I expected, this resolution is the easiest by far. I was already pretty active in my everyday life before making this resolution; this was just to ensure that I didn’t have any off days. Getting 7500 steps on days that I don’t go to the gym or lift at home can be a little challenging sometimes, depending on my schedule–for instance, on Saturday I ended up just walking in circles around my apartment for twenty minutes to make sure I got my final steps in (if I walk to work, this isn’t a big problem, but I don’t work on Saturdays).

She makes it look so fucking easy. Also, please enjoy the A+ gif quality.

Yesterday, however, was pretty easy–I had a health appointment in the morning and ended up at the hospital earlier than anticipated. I strolled around the perimeter about four times before going in for my apartment, and then I walked to work and back home. Overall, I netted about 11,900 steps without much effort on my part (other than lifting up my feet, that is). 

Resolution #4: I will track my macros at least six days a week and aim to meet my protein goal at least three days a week. 

Mostly on track. 

I love spreadsheets. That should be fairly evident, considering that my hobbies include personal finance and I currently track every grocery item I buy, the date, the price, the store it came from, and whether or not it was on sale. I make budget spreadsheets for fun, for the enjoyment of people at large. Tracking my macros is just another way for me to express my love of spreadsheets (otherwise known as my deep-seated need for control in an uncontrollable world). 

However, focusing on six days a week instead of every day leaves me with the flexibility to have a meal out or eat weird and/or complicated things without feeling like I’m failing at meeting my goal. 

For example, on Saturday I met my best friend for brunch at a place in Berkeley (The Butcher’s Son, a vegan deli and bakery). I had their Fried Chicken Bagelwich, which (WAS DELICIOUS AND) included house-made “fried chicken”, “bacon”, and “cream cheese.” What were the macros for this sandwich? I’m sure someone in the universe knows, but I sure as hell don’t. Could I estimate something similar? Maybe. Would I rather do something else with my time? Yes, 100%. 

If I had a strict track-everything-everyday resolution, I would be miserable, because I would feel stressed out whenever I went out to eat or found my way into a free lunch situation at work. However, by giving myself a day off every week, I can still achieve my goal and track my macros without getting discouraged by complicated meals or turning down invitations for free food (I just love free food). 

The reason I’m only “mostly on track” with this goal is the protein. Part 2 of this resolution is to meet my protein goal three times a week. Calculating my macros to align with my athletic goals has given me a protein goal of 99 grams a day.

I’m a vegetarian who can’t eat eggs or more than a quarter of a cup of beans or tofu (obligatory shout-out to my IBS!), so protein has always been a challenge for me. I didn’t realize how little protein I was actually getting until I started counting my macros. 

Previously, I was averaging around only 40 to 50 grams of protein in a day. This is fine for the average bear, but since I’m working harder at achieving my fitness goals (bouldering V6 indoors* consistently by the end of the year and maybe breaking into V7?), I need more to maximize my performance. Also, I’m incredibly vain, and I would love to have some muscles. 


Because of the aforementioned dietary limitations, I’ve been supplementing my meals with pea protein powder. This gives me an extra 30 grams of protein spread throughout my day, which really helps in meeting my goals. 

If I can meet my protein goal today (the last day of the week), I will have met it three times for the week. Huzzah! 


Overall, I’m doing pretty good. However, it’s only been a week, so it’s a bit early to be clapping myself on the back too much. Some studies suggest that 80% of resolutions fail by the second week of February. Let’s check back in then to see how the resolutions are progressing (and if I’ve still managed to break my late night internet addiction, ha ha).

How are your resolutions going? Feel free to share your struggles or successes in the comments!

*Feel free to make fun of me for having indoor climbing goals, but I hate to be cold, so there, ha ha.